Paramount Hires ‘King’s Speech’ Director to Helm Ad Promoting UEFA Champions League to NFL Fans

Featured, Press, UK, US

The Hollywood Reporter: “The campaign directed by Tom Hooper, features the tagline “Nobody Watches Like U.S.” and celebrates the fact that Americans watch their favorite UEFA teams in the middle of the day of the middle of the week. The spot sees fans singing the UCL anthem while sneaking a watch of the game in their office, or in a moving truck or working in a restaurant kitchen. The style will be familiar to those that watched Hooper’s take on Les Misérables.”

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Behind Coca-Cola’s Move to Feature Multiple Brands in an Ad Inspired by ‘The Bear’

Ad Age: “The ad, called “The New Guy,” debuts today. It was created by Majority and WPP’s dedicated Coke agency Open X, in collaboration with Christopher Storer, the creator and showrunner for FX and Hulu’s acclaimed television series “The Bear.” The ad was inspired by that show’s season two episode “Fishes,” which featured a chaotic…