Over the course of his multi-decade directing career, Guy Shelmerdine has created an impressive and eclectic body of work including commercials, music videos, and short films. Guy joined SMUGGLER in 2002 after winning Best New Director at Cannes, and was included in the Saatchi New Directors’ Showcase the same year.
He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Volkswagen, Chevrolet, Weetabix, and Barclays Bank.
Guy directed comedian/actor Kevin Hart for Vitamin Water with Crispin Porter + Bogusky. He has also helmed projects for Hertz with adam&eveDDB, MoneySuperMarket with Mother London, JBL with BBH New York, and Tommy John with Preacher.
Over the past few years Guy has also lent his talents as a director to the realm of virtual reality content creation. In 2014 Guy pioneered Catatonic, the first ever live-action virtual reality horror film. Catatonic has been captivating audiences this year at SXSW, Cannes, Comic Con, and the Vancouver International Film Festival.