Upon graduating from Columbia University’s film program, Henry-Alex Rubin dove into filmmaking and was mentored by director James Mangold. In 2005, Rubin co-directed Murderball, a documentary film about quadriplegics who play wheelchair rugby. Murderball won the Audience Award, a Special Jury Prize at Sundance, and was nominated for an Academy Award.
Henry slammed onto the commercial stage in 2005 immediately making a name for himself by taking top honors for Crispin Porter + Bogusky’s Burger King Whopper Freak-out, which won 3 Gold Lions at Cannes, an Integrated Gold Clio Award, Gold at the One Show, and the coveted “Advertising Excellence Award” at the AICP Show. Rubin went on to win a Silver Cannes Film Lion in 2009 for his Adidas Brotherhood campaign and in 2010 he won 5 more Silver Lions for his work on an anti-smoking Truth campaign.
Rubin directed campaigns for Microsoft, JetBlue, AT&T, MasterCard, Renault, and Sony Ericsson. His Heathrow flash-mob Welcome Back spot for T-Mobile’s Life is Sharing Campaign became a viral sensation and won a Silver Titanium & Integrated Cannes Lion and Best Television Commercial of the Year at the 2011 British Arrows Awards.
Henry-Alex followed with campaigns for Budweiser, Coca-Cola, Domino’s, and AT&T before taking a break from commercials to shoot his first narrative feature, Disconnect, starring Alexander Skarsgård and Jason Bateman. The film premiered at the Toronto International Film Festival and was shown at the Venice Film Festival.
Rubin jumped back into the commercial world, helming spots for Domino’s, Coke Zero, Dove Men, AT&T, NFL, and Verizon. His Chobani spot was featured in the 2014 Sochi Winter Olympics. He continued a busy year working with Samsung, Burger King, and Volvo. Henry made a splash at the FIFA World Cup with the exciting McDonald’s spot using real trick soccer players from around the globe.
Henry collaborated with TBWA and Gatorade on Derek Jeter’s retirement spot celebrating Yankees fans, the city of New York, and the end of Jeter’s baseball career. The spot received worldwide acclaim and was nominated for a 2015 Emmy Award as well as recognized at the 2015 Cannes awards. Henry continues to make groundbreaking spots, as is evident by his 2015 American Express campaign, that debuted during the Academy Awards, and his Travelers campaign, which showed the strength of a community during tough times.