Randy honed his singular blend of deviant and deadpan humor as an art director at Lowe New York and then as a Creative Director at Berlin Cameron / Red Cell, where he worked primarily on Coca Cola. He began his directing career with an online spot for the soft drink, featuring a parody of the MTV series Cribs.
Krallman’s flair for finding offbeat yet authentic characters, combined with his quirky wit, led to shooting spots for Boost Mobile, Burger King, and ESPN. He was included in the 2005 Saatchi & Saatchi New Directors Showcase at the Cannes International Advertising Festival. In 2006, Krallman won the Grand Prix Cannes Lion for Ecko’s ‘Still Free’ viral project.
His Starburst commercial ‘Bus Station’ had incredible YouTube success spawning numerous imitations, tributes and remixes. He followed with his short film Force 1 which was an official selection at the Sundance Film Festival and won the Titanium Lion at Cannes.
Krallman’s iconic spots for E*Trade, featuring a talking baby voiced by Randy himself, was Ad Critic’s most downloaded spot of that year’s Super Bowl. He won a Bronze Cannes Film Lions for his Tampax branded short film “Zach Johnson”, then shot a campaign for American Express featuring comedian Aziz Ansari, as well as spots for Sprint, Comcast, Old Navy, AT&T, Coke Zero, and Direct TV. In 2013 he collaborated again with the Skittles and Starburst team on a pair of bizarrely hilarious spots.
2014 started off strong with Randy helming the stand out Anna Kendrick viral Newcastle Brown Ale ad for this year’s Super Bowl, part of the ‘If We Made It’ campaign in collaboration with Droga5. The spot earned him several accolades from the 2014 Cannes Lion including a Silver Titanium & Integrated Lion. He followed with another round of spots for Newcatsle’s ‘If We Won’ campaign featuring Stephan Merchant, Elizabeth Hurley and Zachary Quinto hypothesizing how great America would be if Great Britain had won the Revolutionary War.
Recent notable works include Krallman’s viral mocumentary film for T-Mobile titled “Jose’s Wifi Dogs”, about a Mexican man who starts a company employing wifi-detecting K-9s, as well as a spot for Netflix that follows the infallible Ricky Gervais as he walks into the worlds of our favorite Netflix original series’.