Sandy Hook Promise: Evan
Sandy Hook Promise approached SMUGGLER with the intent of telling a seemingly everyday tale of budding high school romance. however, the real story would be hiding in the background the entire time. By hiding its true message until the end, “Evan” manages something most gun violence PSA efforts don’t: echoing the surprise and shock of a school shooting while managing to show how easy it is to miss the warning signs. “Evan” generated a remarkable amount of mainstream media coverage in addition to numerous Cannes Lions recognizing its impact on viewers.
Sandy Hook Promise
Chief Creative Officer, Worldwide
Chief Creative Officer, New York
BBDO NY Executive Producer
Director of Photography
Patrick Milling Smith