McDonald’s “Childhood is Inside”

Adam Berg

Adam Berg has directed award-winning films for some of the world’s leading brands, establishing himself as one of the most versatile, genre-defining directors in the industry. With a keen ability for diverse, visual storytelling, Adam creates emotionally charged and uniquely creative work across all genres, often blending in mixed media and VFX to enhance his craft. 

Berg boasts a prolific career, having situated himself as a major force in advertising.  He continues to add to his already prolific collection of work with an array of films, spanning brands and regions for Nike, Infiniti, Mercedes-Benz, Xbox, Samsung, Acura, Sony, Apple and PlayStation to name a few. His films span brand categories, regions, and markets, with projects ranging from tech startups to Fortune 10 companies alike. Berg made history winning the Cannes Lion Film Grand Prix for his Philips “Carousel” out of Tribal DDB Amsterdam, marking the first time ever that an online spot breached the walls of that TV-centric award category. His live-action and VFX-fueled spot “More Than A Game” for EA FIFA took home multiple Cannes Lions, D&ADs, and British Arrows, while his endearing “Homes Within Homes” film for Talk Talk picked up a Silver Cannes Craft Lion for Animation and a Bronze Cannes Craft Lion for Art Direction. In Cannes, Uber “Boxes” was shortlisted twice, showcasing iconic Berg visual-storytelling with a high-concept twist.

Most recently, Berg marked his arrival on the international film and television scene with his feature film directorial debut Black Crab, a dystopian thriller, based on the Swedish novel for Netflix.  He also Executive Produced Tales from the Loop, the sci-fi drama series for Amazon Prime.

Everyone remembers their first time seeing Adam Berg’s work. His tireless work ethic and dogged pursuit of his creative vision is inspiring, energizing and infectious. The creative ceiling to Adam’s work is limitless because he’s always pushing the boundaries of what’s possible. He’s deliberate and methodical with eyes only focused on greatness, creating paradigm shifting work.  Whether he’s directing a poignant story about love and Alzheimer’s or a deceptively chaotic action sequence, Adam transcends genre conventions, creating work uniquely attributable to only his hands. Throughout his career, he’s successfully redefined the limits of reality and altered the entertainment and advertising landscape for the better in the process.