Glass Animals “Tokyo Drifting”

rubberband.

rubberband. exploded onto the scene and have quickly become one of the most sought after directing duos working in advertising, music videos and fashion today. Comprised of Jason Sondock and Simon Davis, the duo met at NYU’s Tisch School of the Arts and have been directing under the moniker since. There’s a unique flavor and point of view to their work, and their ambition, work ethic and industry savvy are unparalleled. They’re makers in the truest sense, leveraging their relationships to create work that embodies their inventive spirit. 

The duo took the award show circuit by storm with Pyer Moss x Reebok “American, Also”and CR Mens “How to Stay Cool” receiving honors at the 1.4 Awards, YDA, Ciclope, Young Guns, Kinsale Shark Awards, among others. Most recently, rubberband. was selected into the class of Young Guns 18.  Their short film, “Don’t Go Tellin’ Your Mama” for Topaz Jones inspired by the Black ABC’s, an alphabet flashcard set created to provide Black-centered teaching materials to the vastly white educational landscape, will premiere at the Sundance Film Festival. 

In addition to their commercials and short films, the duo is known for their inventive music videos.  Recently, rubberband. collaborated on a series of music videos for Lewis Del Mar’s AUGUST, culminating in a short film of the same name, serving as a visual deconstructions of the album.  Their video “My Side” for lophiile, a nuanced film about affection, longing and the lengths we’ll go when blinded by passion, won Silver at the Ciclope Festival and was highlighted on Directors Library and Vimeo Staff Picks. Other notable music videos include, the black and white film noir inspired “Some Place Else” for MorMor and the 90’s nostalgia trip for Glass Animals featuring Denzel Curry “Tokyo Drifting.” Both premiered to rave reviews and acclaim, receiving recognition from 1.4, Booooooom.tv, Promonews, Video Static as well as Vimeo Staff Picks and Directors Library.

rubberband. embodies the spirit of the future of our industry. They’re voracious learners and students of the craft and represent a new generation of talent. They’re fluent in emerging technologies and inspired by an analog past creating their trademark style. They’re drawn towards big ideas, innovative methods of production and making work that pushes creative boundaries. If recent work is an indication of what’s to come, the advertising and entertainment communities are in for a treat. rubberband. are only getting started.