E*TRADE “Don’t Get Mad”

Ivan Zachariáš

The master himself, Czech filmmaker Ivan Zachariáš’ unparalleled reel proves there is no commercial director working today with a more classically trained cinematic style and natural storytelling ability than Ivan. There is a poetry and lasting power to every story Ivan creates. 

Zachariáš commitment to quality and command of craft keep him atop any creative’s directorial wish list. He works in the manner of the European auteur filmmakers, taking projects from inception through finish, collaborating closely with agency creatives. His dedication to perfection can be seen in his award winning spots for Honda, Rexona, and Adidas, among others. Zachariáš’ Stella Artois Good Doctor and Honda Impossible Dream spots were popular and critical successes, receiving more awards than any other campaign that year, including a Cannes Gold Lion, an Epica Award, and several D&AD Awards.

His epic Vaseline Sea spot earned a Cannes Bronze Lion and Gold CLIO in 2008. Zachariáš followed with Nike Pretty starring tennis champion, Maria Sharapova. The spot provided Ivan with an opportunity to meld nostalgic theatrical elements with an innovative brand and earned him 2 Gold Film Lions.

Zachariáš’ Audi Chase spot for Venables Bell & Partners debuted at the Oscars and was inspired by iconic Hollywood chase scenes, (following Jason Statham racing through time). Zachariáš directed Jude Law and Christopher Walken in commercials for the Karlovy Vary International Film Festival. His Newcastle No Bullocks campaign for Droga5 garnered a Cannes Film Lion and was shortlisted for Titanium & Integrated Lions.

In 2014, Zachariáš directed a commercial with Droga5 for Chobani featuring a hungry grizzly tearing apart a convenience store, which was showcased during the Superbowl. The spot was an Internet sensation and was featured on the Today Show. He followed by teaming up with Lucky Generals, directing a short film for Kahlúa based around Jeff Bridges narrating the mythical tale of the White Russian. Zachariáš has been recognized for his outstanding work on the HBO show, Wasteland.

In 2018, Zachariáš directed an offbeat, slyly humorous campaign for TurboTax, featuring the brand’s usefulness in unpredictable predicaments. He subsequently directed the Super Bowl teaser for Genius a National Geographic show about the life of Albert Einstein. Zachariáš followed this work with the rambunctious, enlivened Don’t Get Mad for E*TRADE. The spot was shortlisted for multiple AICP and Clio Awards, and received a Wood Pencil at the D&AD Awards.