AFI “Road Trip”

Jamie Rafn

Jamie Rafn read law and qualified as a barrister before turning his attention to his lifelong obsession – film.  Rafn’s directorial debut Soho Square was released by The Sundance Channel and was followed by a series of short films including “She Loves Me, She Loves Me Not” which was featured in the Saatchi & Saatchi New Directors’ Showcase and “Tokyo Jim,” which was nominated for a European Film Award and London Film Festival TCM Prize. 

Rafn has worked with some of the world’s leading brands, directing work for clients like Stella Artois, Nintendo, McDonald’s, Johnnie Walker, Toyota, and Disney. His work has been honored at the top advertising award shows, including Cannes Lions, AICP, Ciclope, The One Show, The British Arrows and D&AD, among others. 

Rafn found breakout commercial success with the acclaimed brand film “The Man Who Walked Around the World” for Johnnie Walker and BBH. The six-minute piece follows Scottish thespian Robert Carlyle walking through a landscape covered with portraits, bars, and television stacks as he recounts the history behind Johnnie Walker in one long impressive take. “The Man Who Walked Around the World” achieved worldwide acclaim, earning a Gold Lion at Cannes for Internet Film, as well as awards from Epica, Mobius, and Kinsale Sharks. 

Additional notable commercial work includes spots for Meijer, Visa, T-Mobile, and a tragicomic film “Love Sucks” for Vorwerk with Saatchi & Saatchi. The film tells the story of a small robot plagued by heartache, yearning for the reciprocated affection of an automated vacuum cleaner. The film was shortlisted at the Cannes Lions.  Rafn helmed a series of spots for AFI out of BBDO NY including “Road Trip” and “Dad”. The campaign features poignant vignettes in which family members make sacrifices and take leaps of faith for their loved ones.    

A natural storyteller, Rafn has the knack for turning brilliantly observed scenarios into beautifully shot film-making with a unique, intelligent and beguiling use of humor running through all he does.