Budweiser “Typical Americans”

Kathryn Bigelow

Over the last four decades, Academy Award winning director Kathryn Bigelow has developed a vast portfolio of celebrated feature films and commercials. Her earlier body of work includes the films The Loveless, Blue Steel, Point Break, Strange Days, and K-19: The Widowmaker (2002). Her work in advertising includes campaigns for AT&T, Budweiser, Mercedes, Schweppes, Chanel, Ford, Chase, and Revlon, to name a few.

In 2009, Bigelow directed the Iraq War thriller/character study The Hurt Locker. The film earned nine Academy Award nominations, winning Best Picture. Bigelow took home the Oscar for Best Director, becoming the first woman to win the award.  She followed with Zero Dark Thirty, about the hunt for Osama bin Laden, which was also nominated for Best Picture.

In 2017, Bigelow teamed up with VR creator Imraan Ismail to create The Protectors: Walk in the Ranger’s Shoes. This short VR documentary film follows a group of Garamba National Park rangers through the Democratic Republic of Congo, exploring the African elephants’ race toward extinction at the hands of ivory-seeking poachers. The project premiered on Earth Day at the Tribeca Film festival, garnering great praise from a wide audience, including Hilary Clinton who dubbed the film “remarkable”.

Bigelow’s latest feature film, Detroit, follows the true story of a police raid at the Algiers Motel on July 25, 1967, during Detroit’s infamous, racially charged 12th Street Riot. Bigelow co-directed a campaign for International Day of the Girl, “I Am Not a Weapon.” The campaign details the experiences of nine girls kidnapped by Boko Haram; the terrorist group attempted to weaponize the girls, but they heroically refused.  Her latest for Budweiser “Typical American” aired during the 2020 Super Bowl.