Behind The Curtain of Skittles’ Broadway Show February 08, 2019 Ari Weiss and Patrick Milling-Smith Take Us Behind The Scenes of Skittles’ Triumphant Turn on Broadway. Next Up Adweek Goes Behind The Scenes – Skittles Commercial: “The Broadway Musical” How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical.