“Since 2019 ‘The underdogs’ have humorously captured the trials and tribulations of the working world, all the while advertising Apple’s products. Campaign talks to SMUGGLER director Mark Molloy to discuss why they are so effective.”

“At precisely eight minutes and 50 seconds of product after product, it’s fair to say, by description, the latest installment of “the underdogs” defies the law of good advertising. But it’s the fact that it doesn’t feel force-fed that makes the “Apple at work” series genius.”

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