Back Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike October 08, 2024 Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike Adweek: "Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film directed by Aoife McArdle, which salutes classic cinematic tropes with real stunts and effects demonstrating the iPhone 16 Pro’s ability to shoot Hollywood-quality video."