Volkswagen’s Stylish New Ad Features a Woman Who Can’t Get Comfortable (Almost) Anywhere

Featured, Press, UK, US

Ad Age: “Product as gateway to chronic problems—not the most traditional path, but a fun one if you get the humorous tone right. And this latest Volkswagen spot from Johannes Leonardo and Smuggler director Bjorn Rühmann has just the right level of hyperbole and playfulness to work wonderfully. In it, we meet a woman who, inscrutably at first, can’t seem to get comfortable. Every chair is wrong—almost like she’s Goldilocks, looking for the perfect fit. The cinematic style, and the French music, combine to deliver a pleasantly wry tone. And for TV viewers who won’t know it’s a car commercial to begin with, the payoff—while clearly an exaggeration—still feels relatable and true.”

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