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SMUGGLER is a Film, TV, Commercial and Music Video production company representing a roster of award winning directors.
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SMUGGLER is Ad Age’s 2025 Production Company of the Year

SMUGGLER is Ad Age’s 2025 Production Company of the Year
March 10, 2025

Ad Age: “SMUGGLER is coming up on its 25th anniversary in a few years. Yet only now, more than two decades in, does the production company feel like it’s truly hitting its stride.”

2025 AICP Show Curatorial Committee Announced

2025 AICP Show Curatorial Committee Announced
February 13, 2025

Shots: “The AICP announced the full roster for the Curatorial Committee for the 2025 AICP Show: The Art & Technique of the Commercial. The committee, representing a lineup of experts from a cross-section of the industry, will gather this spring under the leadership of AICP Show Chairperson Patrick Milling-Smith, Co-Founder and CEO of SMUGGLER.”

Wren’s New Shot-on-iPhone Promo

Wren’s New Shot-on-iPhone Promo
January 22, 2025

Shots: “In collaboration with TBWA\Media Arts Lab, SMUGGLER’s C Prinz directs a cinematic promo shot entirely on the iPhone 16…

DGA Announces Nominees for Outstanding Directorial Achievement in Television, Commercials and Documentary for 2024

DGA Announces Nominees for Outstanding Directorial Achievement in Television, Commercials and Documentary for 2024
January 08, 2025

DGA: “Ivan Zachariáš receives an Outstanding Directorial Achievement in Commercials award nomination from DGA for his film “Flock” for Apple.”

The Lists 2024: Top 10 Directors

The Lists 2024: Top 10 Directors
December 17, 2024

Campaign: “Lucy Forbes is Campaign’s Director of the Year. Her standout work “Never Just a Period” for Libresse and “Sweet Suspicion” for Waitrose, both secured spots in Campaign’s Top 10 Film List for 2024.”

Producers Guild Awards Reveals Children’s, Shortform, Sports & Documentary Nominations
December 14, 2024

Deadline: “SMUGGLER Entertainment’s ‘Messi’s World Cup: The Rise of a Legend’ has been nominated for Outstanding Sports Program by the Producers Guild Awards.”

Lionel Messi’s Production Company 525 Rosario Taps CAA’s Crystal Caicedo As Head Of Development

Lionel Messi’s Production Company 525 Rosario Taps CAA’s Crystal Caicedo As Head Of Development
December 12, 2024

Deadline: “Headquartered in Miami and LA and named after the eight-time Ballon d’Or winner’s Argentina hometown, 525 Rosario was formed as a JV with Smuggler Entertainment (Messi’s World Cup: The Rise of a Legend and Messi Meets America), operating under the supervision of the Messi family, with Smuggler’s Tim Pastore as CEO.”

Patrick Milling-Smith and James Razzall To Chair 2025 AICP Show and AICP Post Awards, Respectively

Patrick Milling-Smith and James Razzall To Chair 2025 AICP Show and AICP Post Awards, Respectively
December 11, 2024

SHOOTonline: “Patrick Milling-Smith, co-founder and CEO of SMUGGLER, and James Razzall, U.S. president, integrated advertising, of Framestore, have been named chairpersons of the 2025 AICP Show: The Art & Technique of the Commercial, and the 2025 AICP Post Awards, respectively.”

Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings”

Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings”
December 04, 2024

SHOOTonline: “Apple’s holiday ad–’Heartstrings,’ directed by Henry-Alex Rubin, introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic ‘Our House’ on her new guitar, just unwrapped on Christmas morning.”

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