Andre Muir
Biography
Writer and director Andre Muir crafts stories from the ground up with an emotional honesty and layered aesthetic expression, employing an observational visual language that becomes increasingly participatory as his films unfold. He skillfully builds worlds unfolding with nuance and subtext, regardless of genre.
Muir has quickly emerged as a go-to filmmaker and music video collaborator for some of today’s most original musicians. His short film “Blue Eyes” with Vic Mensa was selected as a Vimeo Staff Pick and featured on WePresent for its seamless blend of narrative and visual poetry. His ongoing collaboration with Mick Jenkins includes “Smoke Break Dance,” a meditation on masculinity inspired by the words of bell hooks, and “Truffles,” a stylized reflection on the transformation of Black suburbia, drawing visual influence from Larry Sultan, William Eggleston and Eric Fischl. “Truffles” premiered in competition at SXSW and was shortlisted for Music Video of the Year at the shots Awards. He also participated in the SXSW panel “How to Make a Fcking Awesome Music Video.”
In the commercial space, Muir directed a powerful film for AdCouncil and R/GA’s ‘Love Has No Labels’ campaign with The George Floyd Memorial Foundation, featuring George Floyd’s sister. The films premiered at Cannes Lions and Muir’s seven minute version of the film “The Gentle Giant” was released on Hulu, winning two Cannes Lions awards, as well as being recognized by Ad Age, ADC Awards, and AICP. His D&AD Award–winning campaign “Black Owned Friday” for Google featured 25 Black-owned businesses in a vibrant, shoppable music video starring Keke Palmer. Additionally, Muir brought his dynamic pacing and empowered, narrative-driven approach to athletic storytelling in “TOO NICE,” a cinematic campaign for Adidas, starring Cleveland Cavaliers marquee man Donovan Mitchell. These standout projects have led to collaborations with top agencies and clients, including Apple, BBDO, 72andSunny, Majority, GSD&M and The Martin Agency, among others.
Muir’s narrative work continues to garner recognition. His debut short 4 Corners premiered on Directors Library and went on to win the Audience Award at the Chicago International Film Festival and Best Short Film at the DC International Film Festival. He has also been honored by the AICP Awards, the 1.4 Awards, and Booooooom TV’s Best Short of the Year.
In addition to his directorial work, Muir has been recognized for his screenwriting. He was awarded the Sundance Institute’s inaugural Uprise Grant Fund for his feature screenplay The Predicament, a satire of America’s prison-industrial complex, and was selected as a Screenwriters Intensive fellow. His upcoming film When They Come For Us just received the inaugural Catalyst Award from the Michael Latt Legacy Fund.

Andre Muir