TESCO “Family Makes Us Better”

Joshua Neale

Joshua’s unique background in both acting and documentary filmmaking have infused his award-winning body of work with compelling performances, nuanced emotion, and cinematic storytelling. 

Joshua learned his craft alongside Oscar-winning Polish director, Pawel Pawlikowski, (I​da, Cold War ​) assisting Pawel on his Bafta winning feature drama ​My Summer of Love​. Soon after, Joshua’s directorial debut was the inventive and emotional musical documentary “Karaoke Soul” for Channel 4, that won Joshua a nomination for the BAFTA Breakthrough Award.

Joshua’s subsequent documentaries for UK television are notable for their palpable intimacy, emotionally rich visuals, and playful use of form. His feature debut ​Despicable Dick & Righteous Richard,​ a tragicomic road trip following enigmatic rascal and recovering addict Dick Kuchera premiered in competition at Tribeca Film Festival and was hailed as ‘a bold, engaging and moving documentary’ by Screen International.

Joshua’s first TVC was the BTA winning “Pie” for Lurpak with Wieden + Kennedy which brought an original and inventive approach to food advertising with its spontaneity, and authentic, natural performance. His global campaign “Morning” for Johnnie Walker signalled a shift into more cinematic storytelling, and was honoured at the AICP Show for cinematography. A combination of charming performance and epic visuals for his film “Imagine” for S7 through Weiden + Kennedy Amsterdam landed a silver Lion at Cannes. Subsequently, Joshua teamed up with Stella Artois and actor/activist, Matt Damon, to create the beautiful, fable-like short film Elizabeth’s Dream to support the charity ​Water.Org​.

Joshua received further awards recognition for his three stand out films for Tesco Ireland, Cbeebies, and UNICEF. These films, while very different in tone and style, all elicited compelling and natural performances from real people. “The Shared Story of Harry and Ahmed” for UNICEF is a heartbreaking, poignant film paralleling the lives of a World War II child refugee and a Syrian child refugee and garnered award recognition from Cannes Lions, AICP, APA, and the British Arrows. His irresistibly charming commercial for BBC CBeebies “Everybody’s Welcome” with Karamama, paired young kids together to discuss the meaning of ‘difference’ to an adorable end. The film proved to be a viral hit, being shared more than 50 million times in its first week of release and picking up D&AD, Epica, AICP, British Arrow and Cannes Lion Awards.

Most recently, Joshua helmed the PSA “Whatever you grow will save a bro” for Movember. Narrated by Notting Hill actor Rhys Ifans, the charity’s spot celebrates different types of moustaches to be grown throughout the month, encouraging men to raise awareness and funds for Movember.

Joshua is currently developing his first dramatic feature and continues to work in commercials and documentary making bold and creative films with human stories at their core.