Sandy Hook Promise’s Harrowing ‘Back-to-School Essentials’ Wins the 2020 Outstanding Commercial Emmy

ADAGE: The “Back-to-School Essentials” commercial was created out of Sandy Hook Promise’s longtime agency BBDO New York and directed by SMUGGLER’s Henry-Alex Rubin, who also helmed other notable spots for the client, including the startling 2016  “Evan” ad, featuring a love story with a grim twist.

Top Spot of the Week: SMUGGLER, StyleWar “Keep Moving” During Lockdown For Bronson Music Video

SHOOTonline: “Swedish directing collective StyleWar has created during lockdown via production house SMUGGLER this “Keep Moving” music video for Bronson.”

My Most Immortal Ad: Sir John Hegarty & Mick Mahoney on Johnnie Walker’s 2009 One-Shot Masterpiece

Immortal Awards juror Bruno Bertelli is joined by Sir John Hegarty and Mick Mahoney, who helmed the Scottish whisky brand’s ‘The Man Who Walked Around the World’

SMUGGLER Tops Production House Tally With 5 Honors at AICP Show

SHOOTonline: “The most honored production company in the AICP Show was SMUGGLER, with five honors…” Concept – Sandy Hook Promise – “Back to School Essentials” (dir. Henry-Alex Rubin) Direction – Apple – “The Underdogs” (dir. Mark Molloy) Editorial – Apple – “The Underdogs” (dir. Mark Molloy) Public Service Announcement – Sandy Hook Promise – “Back…

Skittles Stole the Super Bowl With It’s Irreverent Broadway Musical

AD AGE: “DDB led the candy brand on Ad Age’s 2020 Creativity Awards Experiential Campaign of the Year”

Sandy Hook Promise’s “Back-to-School Essentials” Wins Primetime Commercial Emmy

SHOOTOnline: “BBDO NY, SMUGGLER score TV Academy honor for public service spot directed by Henry-Alex Rubin”

Apple Has Just Created The Most Endearing, And Disturbing, Ad About Working From Home

FORBES: “The same crew is back again, but with a new spin – everybody is in a lockdown and has to work from home. This lends itself to a zany state of affairs and awkward conversations over videoconferencing which we’ve all experienced.”  

Branded Entertainment is the Future…Get Used To It

SHOTS: “Longtime friends and collaborators Patrick Milling-Smith, co-founder and CEO of SMUGGLER and Greg Shapiro, Academy Award-winning producer of The Hurt Locker and Zero Dark Thirty, recently got together with shots to have a conversation about the future of advertising, entertainment and the intersection of the two worlds.”

5 Minutes with…Patrick Milling-Smith

LBB: “The co-founder of SMUGGLER on producing award-winning plays on top of ads, the foundations of his career and production company, and how the SMUGGLER family has adapted – and become closer – during Covid-19”

Nina Holmgren wins Best New Director at 2020 D&AD Awards

D&AD: “Copenhagen-based director Nina Holmgren effortlessly incorporates her background in documentary and fine arts in her work. This is evident in I Want You to Panic, which serves as a harrowing commentary on people’s indifference towards climate change.”

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