Brian Beletic

Brian Beletic has established himself as one of the most sought-after commercial directors working today, with an enviable career built on uncompromising vision and an ever-evolving body of work. His wide range of genres and styles reflects both his extensive interests and the ambitious eye with which he sees the world.

Over the course of his career, Beletic has directed more than 450 commercials and music videos for the world’s most influential brands and artists from Nike, Coca-Cola, Adidas, Levi’s, Samsung, Converse, Beats By Dre and Xbox to The Black Eyed Peas, CeeLo Green, Fatboy Slim, Run The Jewels, and many more. His work has earned Cannes Gold Lions, AICPs, Clios, CICLOPE Awards and an Emmy for his iconic “Human Chain” spot for Nike. A creative force since his early days directing for MTV and helping shape the launch of MTV2, Beletic has consistently pushed the medium forward with scale and imagination.

His films are revered for their detail and invention, thriving on collaboration with the industry’s best cinematographers, production designers and editors. Each project reflects his restless curiosity and instinct for innovation with explosive energy, visceral authenticity and cinematic craft.

Decades after his breakthrough, Beletic continues to shape the language of modern advertising with the same poise, clarity and confidence that first put him on the map. His work is at once bombastic and intimate, bold and deeply human, a testament to his thoughtful vision, refined skill and enduring devotion to the art of filmmaking.