Lucy Forbes

Lucy Forbes is celebrated for her bold visual style, unique comedic sensibility and universally relatable characters. Known for her seamless blend of visual, auditory and textural elements, she consistently crafts innovative and deeply human narratives. 

Her recent “Never Just a Period” spot for Libresse highlights this approach, masterfully combining humour and hyperbolic visuals to address the confusion and stigma surrounding feminine health through comedy. Featuring an all-female chorus and classical paintings of distressed women, the film cleverly ties contemporary issues to historical context and builds on Libresse’s legacy of impactful short films. Additional notable recent commercial work includes Lucy’s campaigns for Starling Bank and a series of spots for Bulleit Bourbon via Anomaly NY, among others.

Beyond commercials, Lucy’s prestige TV achievements highlight her exceptional range and storytelling talent. Her latest project, Eric, a gripping thriller set in 1980s New York starring Benedict Cumberbatch and an animatronic puppet in the titular role, showcases her ability to craft complex, suspenseful narratives with a deep sense of period authenticity. The series swiftly captivated audiences, becoming a Netflix Top 10 upon its release this year. Additionally, she directed This Is Going To Hurt, based on Adam Kay’s acclaimed memoir of the same name, which premiered on BBC2 to critical and audience acclaim. 

Lucy’s early career breakthroughs further solidify her pedigree as a go-to filmmaker. In My Skin, the darkly comedic coming-of-age story for BBC3, marked her as a formidable talent, earning three BAFTA Cymru awards for Best Director, Best Drama, and Best Actress. This success led to her helm of the second season of Channel 4 and Netflix’s The End of the F**ing World, which won a BAFTA for Best Drama Series. 

Recognized for her growing influence, Lucy was featured on the Alice Initiative’s Annual List of Emerging Female Directors. Voted on by more than 50 female film executives, the annual list highlights 20 promising up-and-coming female filmmakers, underscoring her singular vision and positioning Lucy as a leading voice in the next generation of influential filmmakers.