rubberband.

Directing-duo rubberband. is comprised of Jason Sondock and Simon Davis. Their work is defined by its dynamism, originality, and inventiveness, never satisfied with the status-quo, always pushing the boundaries of convention. 

Known for their unique creative choices and genre-bending style, rubberband. has collaborated with some of the world’s most recognizable brands, creative agencies, fashion houses and musicians, establishing a distinct position at the intersection of film, art and culture. Their innovative approach to filmmaking has earned them top honors at international film festivals and advertising award shows, including Sundance, SXSW, Cannes Lions, CICLOPE, Ad Age, Clio, Young Guns, UKMVA, 1.4 Awards, and YDA, among others.

Their short film “Don’t Go Tellin’ Your Momma” garnered universal acclaim, winning the Short Film Jury Award in Nonfiction Filmmaking at the Sundance Film Festival and Special Jury Recognition for Visionary Storytelling at SXSW, while also earning top honors at DOC NYC, HollyShorts, and the San Francisco Film Festival, and qualifying for the 94th Academy Awards. The film received distribution through the New York Times OpDocs and is available on The Criterion Channel.

Notable commercial work includes “It’s Always Burberry Weather” for Burberry, a six-part campaign that blends the brand’s iconic heritage with surreal, contemporary flair, featuring standout performances from Olivia Colman, Barry Keoghan and Little Simz. That same cinematic eye and sense of atmosphere define their work for Gucci on “Lido”, an alluring and delicately crafted love letter to summer starring Daisy Edgar-Jones, David Jonsson and Aliocha Schneider. Their two-part collaboration with Mango, featuring Kaia Gerber, evokes vintage glamour and quiet magic, casting everyday moments in a new, dreamlike light. Additionally, their timeless and elegant “Nature” film for Loewe x On captures the synergy between star athletes and the great outdoors. Other collaborations with some of the world’s leading brands include Apple, Jacquemus, Calvin Klein, Hermès, Instagram, Chanel and Brand Jordan, to name a few.

On the music video front, rubberband.’s “I’m Done” for Bakar and “2 Charming” for Skiifall earned awards at CICLOPE, while “Mama’s Boy” for Dominic Fike and their series of collaborations with Omar Apollo and Steve Lacy were selected for SXSW. Their trilogy for Fred again..’s “HARDSTYLE 2,” “scared” and “Lights Burn Dimmer” extends their trademark craft, capturing the underground live music community across a single night.

With a singular ability to blend innovative techniques with dynamic narratives, rubberband. continuously crafts visually arresting films that are rich in texture and deeply human. Their work is set apart by their unique and visionary touch, seamlessly blending artistry with effortless style.