Gatorade “Made In NY”
Sandy Hook Promise “In The Background”
Guinness “Compton Cowboy”
McDonald’s “Team Gol”
Pandora “That Song”
Samsung “What’s Your Problem”
U.S. Army “Hometown Soldiers Fire”
Semper Fi – Trailer
Disconnect – Trailer
Murderball – Trailer
Henry-Alex Rubin is a renowned filmmaker and commercial director known for his strong command of craft and ability to find story and truth in all he does. Upon graduating from Columbia University’s film program, Rubin dove into directing with his feature debut Murderball, a highly visual documentary about quadriplegics who play rugby in mad-max style wheelchairs. Murderball was nominated for an Academy Award in 2006. Henry’s foray into commercial directing came with the celebrated Crispin Porter + Bogusky spot, “Whopper Freakout,” for Burger King; the spot would go on to win 3 Gold Lions at Cannes and the coveted “Advertising Excellence Award” at the AICP Show. Since then, Rubin has become one of the most awarded commercial directors in the world, with over 40 Cannes Lions to his name for brands like Adidas, Sony, Amex, AT&T, McDonald’s, Volvo, Samsung, Jaguar, Guinness, Gatorade.
In 2013, Rubin released his first narrative feature, Disconnect, starring Alexander Skarsgård and Jason Bateman. The film received a six-minute standing ovation at its premiere at the Venice Film Festival. Henry’s black-and-white spot starring real people for TBWA/CHIAT/DAY and Gatorade celebrated the legacy of former Yankee shortstop Derek Jeter. The film, titled “Made in NY,” received worldwide acclaim and an Emmy nomination. Most recently, Henry’s two PSAs with BBDO NY and Sandy Hook Promise have gone viral for their powerful approaches to school gun violence. “Evan,” a short film about gun violence in schools, received over 100 million views and netted a Cannes Gold Lion in 2017. “Back-to-School Essentials,” a 2019 follow-up that darkly examined school shootings as the “new normal,” was trending on Twitter within one day of its release and listed as SHOOT Magazine’s top spot of the week.
Rubin’s latest installment Sandy Hook “Back to School Essentials,” is the most haunting and perhaps most powerful piece yet for a sadly increasingly necessary cause. The short won Clio & Brand Storytelling’s inaugural Storytelling for Good Award at this year’s Sundance Film Festival, the first advertising award to be presented at a major international film festival.
Henry-Alex Rubin’s film Semper Fi, starring Jai Courtney, Leighton Meester, Nat Wolff, and Finn Wittrock, was released by Lionsgate on October 4.