Björn Rühmann

German-born Björn Rühmann is a rare bird in the world of advertising. His work is uncategorizable but distinctly recognizable. He’s known for his beguiling and tweaked Germanic sense of humor, unforgettable characters and wholly unique story-worlds. 

Renowned for his ability to shape comedy that lands across cultures, Rühmann has built a consistent track record of award-winning work for leading global brands and agencies. His films have been recognised at Cannes Lions, D&AD, The One Show, Clio Awards, AICP, Shots and The British Arrows, to name a few. Among his most celebrated pieces is “The Wind” for Epuron, an iconic film promoting wind energy that has become an industry touchstone, winning a Cannes Gold Lion and screening at Sundance Film Festival.

With carefully observed satire, his “Opinionators” for Apple presents a cinematic, comedic take on the constant flood of conflicting health opinions, distilling the noise into a clearer perspective on wellbeing. “Eye Contact” for FedEx skewers outdated workplace power dynamics with dry, relatable wit, while “No Going Back” for VW Taos expertly captures a picky customer’s journey to craftsmanship and comfort. For Doritos, “Spicy But Not Too Spicy” delivers a sharp, tongue-in-cheek parody of 1970s adult films, starring Walton Goggins as a suspiciously suave plumber with an unholy craving for chips. Shot on film and loaded with innuendo, the self-aware short showcases Rühmann’s precision with tone, performance and comedic timing at its most playful and absurd. 

Additional notable work includes his inventive musical campaign for Taylors of Harrogate, “True Meeting” for Allbirds and a series of films now revered as classics for Devonsdale and Skittles, further showcasing his talent for idiosyncratic casting and character-driven storytelling.

With a dry, absurdist sensibility and certain “German Präzision”, Rühmann continues to expand on his award-winning body of work, bringing his wild imagination, charm and sense of wonder to every project. Always the ever-present observer of minutiae and the oddities of everyday life, Rühmann is a true, wholly original artist in both sensibility and style with a voice that has long shaped the upper echelon of commercial filmmaking.