Pantera

Pantera is an Argentinian directing trio comprised of Pato Martinez, Brian Kazez and Francisco Canton, known for their timeless storytelling, bold concepts and unmistakable craft. With an understated, assured approach, they effortlessly weave dynamic camera language, nuanced performances and layered visuals into every project.

Widely regarded as a leading voice in a new generation of filmmakers, Pantera has collaborated with some of the world’s most recognisable brands, creative agencies and fashion houses, including Nike, Visa, Nikon, Hermès, Louis Vuitton, Jacquemus, Armani and Adidas, to name a few. Their distinctive, original aesthetic has earned accolades at international film festivals and advertising award shows, including Cannes Lions, CICLOPE, The One Show, and multiple UK Music Video Award, in addition to selections at film festivals such as Cannes, TIFF and BFI London.

Their acclaimed short film “None of That” was nominated for the Palme d’Or for Best Short Film at the Cannes Film Festival and selected at TIFF for its dreamlike pacing and mounting tension. “Loose Fish,” unfolds in quiet, measured moments, offering a tender meditation on growth, choice and the hope that lies just beyond the horizon, earning selections at TIFF and BFI London. “The Rise and Fall of Zara Zilverstein,” a tragicomic portrait of internet culture, earned Best Argentine Short Film and Best Mercosur Short Film at the Mar del Plata International Film Festival, further underscoring their global impact. 

Notable commercial work includes Pantera’s Cannes Lions and CICLOPE Gold-winning “Historias Argentinas” for Renault, a richly textured portrait of their homeland, elevated through atmospheric storytelling and their expert use of sound. “For a Lifetime of Lives” for Rimowa unfolds as a deeply layered, cinematic anthology across films “Window Seat,” “Run It Back” and “Another Take,” capturing intimate moments within a musician’s lifelong journey of becoming. Their Mercedes-Benz campaign “Valet Guys” pairs high-octane action with absurdist humour and precise craft, while “A Field in Paris” for BUEN DIA 0222 delivers a dreamlike, retro-inspired continuous shot, seamlessly weaving together fourteen characters in a surreal world where the constructed feels spontaneous and the everyday feels quietly extraordinary.

Pantera continues to build on their standout body of work with textured, lived-in style and a restlessly inventive visual language. They craft worlds that feel at once heightened and deeply human, consistently turning ambitious concepts into enduring cultural moments.