SMUGGLER

SHOOTonline: “Apple’s holiday ad–’Heartstrings,’ directed by Henry-Alex Rubin, introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic ‘Our House’ on her new guitar, just unwrapped on Christmas morning.”

The Drum: “The Christmas spot directed by Tom Speers looks back at these last four decades and highlights that while technology has changed – from brick phones to smartphones – the feeling of speaking with friends and family during the festive season remains the same.”

Muse By Clios: “The creative for this particular campaign, directed by SMUGGLER’s Tom Hooper, follows its predecessors in those themes, but was born from the idea of intergenerational connection, purpose and celebrating doers, builders of families and communities.”

Shots: “Written and directed by the SMUGGLER star, The Holiday Ball sees a snazzy hotel fill up with impossibly beautiful people; their intriguing lives hinted at through stylish vignettes.”

Little Black Book: “Directed by Rune Milton, the film follows a chimpanzee’s interactions with diverse species and landscapes, illustrating Earth’s evolution and the resilience of the natural world. By presenting a timeline that extends far beyond humanity’s existence, the campaign invites viewers to experience ROM’s collection in a new way – one that emphasizes nature’s enduring presence.”

IDA: “This award recognizes a feature documentary that uses news footage as an integral component of the storytelling.”

Shots: “WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand. Directing duo rubberband. blends sport and symphony in this subtle and classy spot for sportswear brand Nike, produced by SMUGGLER.”

Creative Review: “Waitrose has launched its new Christmas campaign which revolves around a serialised Christmas-themed whodunnit: a dessert that goes missing on Christmas day. Directed by Lucy Forbes, the ad refrains from pushing the product too heavily and instead emphasizes the story, which is refreshing coming from a supermarket brand.”

Promonews: “Björn Rühmann has collaborated with Paul Kalkbrenner and Mother Berlin to create a stunning 12 minute music short film to accompany the electronic music icon’s new two song EP. It’s the intriguing story, in two distinct parts, of a strange character as he comes into contact with the real, mostly hostile world: the eponymous Kabelmann.”