SMUGGLER

Deadline: “Headquartered in Miami and LA and named after the eight-time Ballon d’Or winner’s Argentina hometown, 525 Rosario was formed as a JV with Smuggler Entertainment (Messi’s World Cup: The Rise of a Legend and Messi Meets America), operating under the supervision of the Messi family, with Smuggler’s Tim Pastore as CEO.”

SHOOTonline: “Patrick Milling-Smith, co-founder and CEO of SMUGGLER, and James Razzall, U.S. president, integrated advertising, of Framestore, have been named chairpersons of the 2025 AICP Show: The Art & Technique of the Commercial, and the 2025 AICP Post Awards, respectively.”

SHOOTonline: “Apple’s holiday ad–’Heartstrings,’ directed by Henry-Alex Rubin, introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic ‘Our House’ on her new guitar, just unwrapped on Christmas morning.”

The Drum: “The Christmas spot directed by Tom Speers looks back at these last four decades and highlights that while technology has changed – from brick phones to smartphones – the feeling of speaking with friends and family during the festive season remains the same.”

Muse By Clios: “The creative for this particular campaign, directed by SMUGGLER’s Tom Hooper, follows its predecessors in those themes, but was born from the idea of intergenerational connection, purpose and celebrating doers, builders of families and communities.”

Shots: “Written and directed by the SMUGGLER star, The Holiday Ball sees a snazzy hotel fill up with impossibly beautiful people; their intriguing lives hinted at through stylish vignettes.”

Little Black Book: “Directed by Rune Milton, the film follows a chimpanzee’s interactions with diverse species and landscapes, illustrating Earth’s evolution and the resilience of the natural world. By presenting a timeline that extends far beyond humanity’s existence, the campaign invites viewers to experience ROM’s collection in a new way – one that emphasizes nature’s enduring presence.”

IDA: “This award recognizes a feature documentary that uses news footage as an integral component of the storytelling.”

Shots: “WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand. Directing duo rubberband. blends sport and symphony in this subtle and classy spot for sportswear brand Nike, produced by SMUGGLER.”