A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad

Featured, Press, UK, US

Adweek: “The 70-year-old Lindex recently launched its latest effort called “Underwear for Life.” The cinematic spot, from director Fiona Jane Burgess and SMUGGLER, centers on a shopping trip to buy a first bra, an often awkward moment between moms and daughters that’s at once very ordinary yet can hold a lot of significance and meaning.”

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