How Marmite Created a Smuggling Ring to Sneak Its Spread into the US

Featured, Press, UK, US

Ad Age: “The minidocumentary, directed by Henry-Alex Rubin through SMUGGLER, invites U.K. consumers to a WhatsApp group with instructions for smuggling jars to the US.”

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The Way I See It: Henry-Alex Rubin

Shots: “From early gonzo hits like Whopper Freakout to politically charged work for Sandy Hook Promise, SMUGGLER director Henry-Alex Rubin has parlayed his documentarian’s eye into authentic spots that don’t just win gongs (Emmys, Oscar nominations and more) but seek to bring about real change. He tells Selena Schleh about why he makes ads for…