Apple’s ‘Heartstrings’ With A Billion Views And An Emmy Nod Redefines Hearing
Forbes: Directed by Henry-Alex Rubin, Heartstrings has been nominated for Outstanding Commercial at the 2025 Emmy Awards, marking Apple’s eighth consecutive nomination. Viewed over a billion times, the spot tells the moving story of a father, a daughter, and a guitar, bringing the conversation around hearing loss to a global audience with empathy and cinematic craft. As featured in Forbes, the film centers on AirPods Pro 2 user John Pelletreau, whose real-life experience adds authenticity to a campaign that redefines accessibility as both innovative and deeply personal.
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