Apple’s New Holiday Ad Is a Wonderland of Puppets and Practical Effects

Fast Company: Mark Molloy and the team bring the richly textured world of A Critter Carol to life through fully practical, handcrafted artistry. Blending puppetry, miniature sets, and tactile in-camera techniques, the film creates a warm, holiday universe brought to life with meticulous detail and human touch. In an era dominated by digital tools, the piece highlights the power of craft, showing how physical materials, stop-motion influences, and hands-on design shape the emotional depth of Apple’s holiday storytelling.

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