Ben Stiller and Guy Shelmerdine Put Absurdist Spin on Retro Soda Ads for Stiller’s Soda

Little Black Book: Guy Shelmerdine speaks with LBB’s Addison Capper about the delightfully surreal launch film for Stiller’s Soda, Ben Stiller’s playful reimagining of the classic soda commercial. The launch film, Introducing Stiller’s Soda, casts Stiller as a well-intentioned spokesman whose pitch slowly unravels into a bizarre, ASMR-infused exchange with Justin Theroux. Guy discusses how he and Stiller struck the perfect balance between nostalgia and modern humour, blending glossy ’80s aesthetics, slow-motion pours, and meticulous craft to create a parody that feels both cinematic and unexpected.
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Ben Stiller and Guy Shelmerdine Put Absurdist Spin on Retro Soda Ads for Stiller’s Soda

October 14,
2025

Ben Stiller and Guy Shelmerdine Put Absurdist Spin on Retro Soda Ads for Stiller’s Soda

Little Black Book: Guy Shelmerdine speaks with LBB’s Addison Capper about the delightfully surreal launch film for Stiller’s Soda, Ben Stiller’s playful reimagining of the classic soda commercial. The launch film, Introducing Stiller’s Soda, casts Stiller as a well-intentioned spokesman whose pitch slowly unravels into a bizarre, ASMR-infused exchange with Justin Theroux. Guy discusses how he and Stiller struck the perfect balance between nostalgia and modern humour, blending glossy ’80s aesthetics, slow-motion pours, and meticulous craft to create a parody that feels both cinematic and unexpected.

Read More at Little Black Book