Back Bodyform’s Bold Ad Says It’s ‘Never Just a Period’ in Push for Better Education August 05, 2024 Bodyform’s Bold Ad Says It’s ‘Never Just a Period’ in Push for Better Education Adweek: “'Never Just a Period,' created by Essity’s longtime agency AMV BBDO and directed by Lucy Forbes, aims to start an open conversation about the dissonance between what women are taught to expect and the reality of their experiences around menstruation. The film uses a mix of comedy and hyperbolic visuals to depict women’s experiences and emotions that are often ignored or dismissed."
