SMUGGLER

SMUGGLER is a Film, TV, Commercial and Music Video production company representing a roster of award winning directors.

Budweiser Lets ‘Free Bird’ Fly in its Americana-packed Super Bowl Spot

January 26,
2026

Budweiser Lets ‘Free Bird’ Fly in its Americana-packed Super Bowl Spot

Ad Age: Henry-Alex Rubin reunites with Budweiser in Super Bowl LX in "American Icons", marking the brand’s 150th anniversary with a cinematic tribute to American heritage. Set to Lynyrd Skynyrd’s Free Bird, the spot pairs a Clydesdale with a young bald eagle, unfolding a wordless story of trust and companionship. This continues Rubin’s long-running collaboration with Budweiser, and his third consecutive Super Bowl commercial. 

Read more at ReadyMag