Back Chevy Made the Biggest Tearjerker of the Holiday Season December 03, 2024 Chevy Made the Biggest Tearjerker of the Holiday Season Muse By Clios: "The creative for this particular campaign, directed by SMUGGLER’s Tom Hooper, follows its predecessors in those themes, but was born from the idea of intergenerational connection, purpose and celebrating doers, builders of families and communities.”