Dos Equis Brings Back Hit Campaign-Turned-Meme, ‘Most Interesting Man’

Little Black Book: Ivan Zachariáš directs a new Dos Equis film that brings the Most Interesting Man back into the spotlight. The character returns out of sync with the world, having slipped from cultural icon to the self-described “Least Most Interesting Man” after nearly a decade away. Told as the character’s first narrative spot, the film fills in the missing years and charts his return to form. 

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