Isle of Any Turns Everyday Prompts into Tiny Movies for ChatGPT’s Debut Brand Campaign

Little Black Book: For its debut brand campaign, OpenAI swaps sci-fi for sincerity, showcasing how ChatGPT fits into the small but meaningful moments of daily life. Directed by Miles Jay and in collaboration with Isle of Any, the 35mm-shot films turn prompts into poetic closing credits, framing real user stories like cinematic finales. The campaign balances warmth, craft, and emotional authenticity, spotlighting AI as a quiet co-creator in people’s lives.
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Isle of Any Turns Everyday Prompts into Tiny Movies for ChatGPT’s Debut Brand Campaign

September 29,
2025

Isle of Any Turns Everyday Prompts into Tiny Movies for ChatGPT’s Debut Brand Campaign

Little Black Book: For its debut brand campaign, OpenAI swaps sci-fi for sincerity, showcasing how ChatGPT fits into the small but meaningful moments of daily life. Directed by Miles Jay and in collaboration with Isle of Any, the 35mm-shot films turn prompts into poetic closing credits, framing real user stories like cinematic finales. The campaign balances warmth, craft, and emotional authenticity, spotlighting AI as a quiet co-creator in people’s lives.

Read More at Little Black Book