Isle of Any Turns Everyday Prompts into Tiny Movies for ChatGPT’s Debut Brand Campaign
Little Black Book: For its debut brand campaign, OpenAI swaps sci-fi for sincerity, showcasing how ChatGPT fits into the small but meaningful moments of daily life. Directed by Miles Jay and in collaboration with Isle of Any, the 35mm-shot films turn prompts into poetic closing credits, framing real user stories like cinematic finales. The campaign balances warmth, craft, and emotional authenticity, spotlighting AI as a quiet co-creator in people’s lives.
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