Back Lionel Messi Launches Content Studio 525 Rosario: ‘Entertainment Has Always Been a Passion for Me’ September 19, 2024 Lionel Messi Launches Content Studio 525 Rosario: ‘Entertainment Has Always Been a Passion for Me’ Variety: "Lionel Messi is kicking off a new foray into Hollywood. The global soccer superstar, who currently plays for Major League Soccer’s Inter Miami CF and the Argentina national team, has formed 525 Rosario, a content company that will develop and produce premium TV, film, live sports and community events. It also will produce branded content and commercials for athletes worldwide, including Messi. 525 Rosario is a joint venture between Messi and SMUGGLER Entertainment."
