Lucy Forbes; The Long and the Short of It
Shots: Lucy Forbes, director of acclaimed series Eric and In My Skin, sat down with Tim Cumming to explore her distinctive approach to commercial storytelling. She dives deep into her Waitrose spot Sweet Suspicion, which cleverly reimagines the Christmas ad as a witty whodunnit, and her Cannes Gold Lion-winning Libresse film Never Just a Period, which challenges traditional portrayals of menstruation and womanhood. With a keen sense of story, tone, and cultural relevance, Forbes brings both purpose and playfulness to everything she directs.
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