Mark Molloy Directs Adidas’ World Cup Campaign With Timothée Chalamet and a Host of Soccer Greats
Little Black Book: Mark Molloy discusses directing adidas’ “Backyard Legends,” a 2026 FIFA World Cup campaign that turns the neighborhood soccer game into legend. In conversation with Tom Loudon, he reflects on the campaign’s evolution from a short-form spot to a five-minute film, his collaboration with Timothée Chalamet, and the cinematic ambition behind the work.
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