The Only Way to Know Is to Trust: Adam Berg and Al Merry on Direction and Creativity

Little Black Book: Adam Berg and longtime collaborator Al Merry of Flower Shop discuss the trust and creative partnership behind their 14-year working relationship. The pair reflect on projects including Nike and Crocs, and on the importance of communication, instinct and trust throughout the filmmaking process.
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The Only Way to Know Is to Trust: Adam Berg and Al Merry on Direction and Creativity

September 08,
2026

The Only Way to Know Is to Trust: Adam Berg and Al Merry on Direction and Creativity

Little Black Book: Adam Berg and longtime collaborator Al Merry of Flower Shop discuss the trust and creative partnership behind their 14-year working relationship. The pair reflect on projects including Nike and Crocs, and on the importance of communication, instinct and trust throughout the filmmaking process.

Read More at Little Black Book