The Ordinary Challenges Supposed Skincare Innovation in New Campaign
Little Black Book: Olivia De Camps directs 'The Periodic Fable', a surreal new film for The Ordinary and Uncommon Creative Studio that challenges the beauty industry’s reliance on misleading marketing terminology. Set in a dystopian classroom, the spot features students hypnotically reenacting viral skincare rituals while chanting a litany of buzzwords. Blending sculptural choreography with sharp satire, Olivia brings Uncommon’s concept to life with a vivid, unsettling clarity that underscores The Ordinary’s ongoing commitment to transparency and truth in skincare.
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