The Surreal and Cinematic World of rubberband.

Creative Review: Simon Davis and Jason Sondock, the directing duo behind rubberband., have developed a distinct visual language that blends bold storytelling with a genre-bending style. Their work with iconic brands and musicians, coupled with a passion for shooting on film, has made them key players in the creative world. Their journey began in New York, where they were inspired by the vibrant energy of the city and the artists they worked with, including A$AP Mob.
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The Surreal and Cinematic World of rubberband.

September 02,
2025

The Surreal and Cinematic World of rubberband.

Creative Review: Simon Davis and Jason Sondock, the directing duo behind rubberband., have developed a distinct visual language that blends bold storytelling with a genre-bending style. Their work with iconic brands and musicians, coupled with a passion for shooting on film, has made them key players in the creative world. Their journey began in New York, where they were inspired by the vibrant energy of the city and the artists they worked with, including A$AP Mob.

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