Back Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings” December 04, 2024 Top Spot of the Week: Apple, TBWA\Media Arts Lab L.A., Director Henry-Alex Rubin Tug At The “Heartstrings” SHOOTonline: "Apple’s holiday ad–'Heartstrings,' directed by Henry-Alex Rubin, introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic 'Our House' on her new guitar, just unwrapped on Christmas morning."