What the Hell is Water? – Being Present in the Creative Process
Jovan Todorović delves into presence, joy, and trust in the creative journey, in a talk inspired by David Foster Wallace’s “two fish” parable. Through behind-the-scenes stories and hard-earned lessons from music video and commercial productions, he encourages those in the creative field to embrace chaos, reject cynicism, lead with love, and be their own toughest critic. It’s about recognizing the water we’re swimming in and staying true to ourselves.