W Magazine: Allie Avital On Directing Videos For Moses Sumney And The Power Of Empathy In Art

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Allie Avital on Directing Videos for Moses Sumney and the Power of Empathy in Art.

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ADAGE: The “Back-to-School Essentials” commercial was created out of Sandy Hook Promise’s longtime agency BBDO New York and directed by SMUGGLER’s Henry-Alex Rubin, who also helmed other notable spots for the client, including the startling 2016  “Evan” ad, featuring a love story with a grim twist.