AFI “Road Trip”

Jamie Rafn

Jamie Rafn read law and qualified as a barrister before turning his attention to his lifelong obsession – film. Rafn wrote, directed, and produced his debut feature Soho Square for $7,000 in 2000. The film was released by The Sundance Channel and was followed by a series of short films including She Loves Me, She Loves Me Not which was featured in the 2006 Saatchi & Saatchi New Directors’ Showcase and Tokyo Jim, which was nominated for a European Film Award and London Film Festival TCM Prize.

Alongside his film projects, Rafn has developed an extremely impressive commercial reel featuring work with brands such as McCain, Bertolli, Pedigree, and Cadbury. In 2009 Rafn directed the acclaimed brand film The Man Who Walked Around the World for Johnnie Walker. The six-minute piece follows Scottish thespian Robert Carlyle walking through a landscape covered with portraits, bars, and television stacks as he recounts the history behind Johnnie Walker in one long impressive take. The Man Who Walked Around the World achieved worldwide success, earning a Gold Lion at Cannes for Internet Film, as well as awards from Epica, Mobius, and Kinsale Sharks.

Rafn also directed the first season of BBC sitcom Roger & Val Have Just Got In. The unique real-time sitcom follows actors Dawn French and Alfred Molina as a middle-aged couple during their first half-hour home from work. In 2011 Dawn French was nominated for a BAFTA for her role as Val and the sitcom was picked up for a second season due to its popularity and distinctive format.

Rafn directed the Budweiser Flash Fans commercial for Anomaly, which premiered during the Super Bowl. Most recently, Rafn shot notable commercials for the American hypermarket chain Meijer, Princess Cruises, Visa, T-Mobile, and a spot for the Toyota Aygo, which features YouTube sensation Rahat playing a ‘ghost car’ prank on unsuspecting bystanders.

Subsequently, Rafn directed a tragicomic film titled Love Sucks for Vorwerk out of Saatchi & Saatchi. The film tells the story of a small robot plagued by heartache, yearning for the reciprocated affection of an automated vacuum cleaner. The film was shortlisted at the Cannes Lions.  

In 2018, Rafn directed Road Trip and Dad for American Family Insurance out of BBDO. The campaign features poignant vignettes in which family members make sacrifices and take leaps of faith for their loved ones.    

A natural storyteller, Rafn has the knack for turning brilliantly observed scenarios into beautifully shot film-making with a unique, intelligent and beguiling use of humor running through all he does.