Randy Krallman

Randy honed his singular blend of deviant, deadpan humor first as an art director, before making the move behind the camera. Blessed with a wit that’s as sharp as it is unapologetic, he creates offbeat, authentic characters that leap off the screen and live long in the public’s consciousness. His eye for casting is phenomenal. His control of performance beats, improvisation and timing are finely tuned and unmatched.

With a client roster that spans Amazon, GEICO, Facebook, AT&T, ESPN, IBM, and E*TRADE, among others, Krallman continuously brings his comedic brilliance to some of the world’s most recognizable brands. His humour shines through in the details – a gesture, a turn of phrase, an infamous leg kick – nuances not only in the writing but discovered in the execution, turning funny scenarios into timeless advertising.

His standout campaigns have reshaped expectations of commercial comedy. Ecko’s “Still Free viral project earned Krallman the Grand Prix at Cannes Lions, while his short film Force 1 TD won the Titanium Lion at Cannes and was an official selection at Sundance. His iconic Starburst spot is funnier now than when it first launched, including an explosion as a viral TikTok sensation. Additionally, his E*TRADE campaign, featuring a talking baby voiced by Krallman himself, cemented its place in advertising history, entering the pantheon of unforgettable brand characters.

Other notable work includes his “Scamageddon” film for Telstra, featuring Steve Buscemi as a galactic overlord intent on scamming Australia. Additionally, his delightfully absurd Island Wide Realty spot, featuring Staten Island legend Tony B, championed a local business through its off-beat underdog story, netting AICP and CICLOPE Gold awards. His work has been recognized by top advertising award shows, with accolades from Cannes Lions, the Ad Age Creativity Awards, Clio Awards, CICLOPE and AICP, to name a few.

Krallman was also instrumental in the runaway success of Skittles Commercial: The Broadway Musical, helming shorts “Therapist” and “Advertising Ruins Everything”, featuring star Michael C. Hall as he expresses his existential anxiety about appearing in the Skittles commercial. This integrated campaign received countless accolades at Cannes Lions, AICP, The One Show, among others, and stands up in the industry as a one-of-one example of agency and production company collaboration.

Few directors become brands unto themselves, and Krallman is just that. He lives by the rule, “to make an audience laugh”, he has to laugh first. His comedy is timeless, irreverent and knowingly funnier now than ever.