SMUGGLER

The Guardian: C Prinz led creative direction for Doechii’s debut headline performance at Glastonbury, crafting one of the weekend’s standout sets. Framed as her “School of Hip-Hop,” it was theatrical, flirtatious, and physically electric: a commanding display of control, pacing, and presence that spotlighted both Doechii’s star power and Prinz’s bold creative vision. The Guardian described it as “pure power… so relentless and airtight that all the crowd can do is hold on and hope for dear life to be carried along.”

Variety: SMUGGLER Entertainment’s Hitler and the Nazis: Evil on Trial was awarded an Emmy for Outstanding Lighting Direction by the Documentary Emmys.

Shots: Lucy Forbes, director of acclaimed series Eric and In My Skin, sat down with Tim Cumming to explore her distinctive approach to commercial storytelling. She dives deep into her Waitrose spot Sweet Suspicion, which cleverly reimagines the Christmas ad as a witty whodunnit, and her Cannes Gold Lion-winning Libresse film Never Just a Period, which challenges traditional portrayals of menstruation and womanhood. With a keen sense of story, tone, and cultural relevance, Forbes brings both purpose and playfulness to everything she directs.

SMUGGLER was named the most awarded production company at the 2025 AICP Awards for the third consecutive year. Co-Founder and CEO Patrick Milling-Smith served as this year’s AICP Chair and delivered a heartfelt speech expressing his deep honor and appreciation for the work being celebrated. Ivan Zachariáš took home the Advertising Excellence award for Apple’s “Flock”, one of the night’s top honors, alongside wins in Animation, Concept, and Direction. This year’s recognition reflects a dynamic slate of work from SMUGGLER directors including Lucy Forbes, Henry-Alex Rubin, Aoife McArdle, C Prinz, Pantera, and Rune Milton.

Buena Vista Social Club is now the proud recipient of four Tony Awards, adding to its previously awarded Special Tony honoring the legendary band. This recognition highlights the remarkable creative team behind the production, with wins for Best Featured Actress in a Musical, Best Choreography, Best Orchestrations, Best Sound Design of a Musical, and the Special Tony Award.

Creative Review: “The new campaign film, directed by rubberband., follows Kaia Gerber’s day on a Mango shoot – but not in a conventional documentary sense.”

SHOWstudio: “Enter Gucci Lido’s Talented Mr Ripley-inspired campaign for summer 2025 by rubberband., the industry’s favourite directing duo.”

Buena Vista Social Club earned an impressive 10 Tony Award nominations this year, including Best Musical — along with a Special Tony Award honoring the legendary band. The recognition celebrates the extraordinary team behind the production, with nods spanning performance, direction, design, choreography, and more.

Now streaming on WePresent: “Lovers Till I’m Gone,” directed by rubberband., is a deeply personal short film following Montréal-based artist Skiifall as he returns to his roots in Saint Vincent. Shot on 16mm, it’s a cinematic love letter to home, family, and identity.